Why should they buy from you?
Answer four things and your value proposition builds itself. If it reads generic, we tell you so you can make it yours.
Three examples from the course
WeakOfrecemos servicio de calidad.
ClearAyudo a dueños de carro en San Miguel a saber cuánto pagarán antes de empezar, sin sorpresas en la factura, gracias a presupuestos por escrito.
WeakSomos la mejor distribuidora.
ClearAyudo a restaurantes de San Pedro Sula a no quedarse sin producto, sin pagar de más, gracias a entregas programadas cada semana.
WeakHacemos pasteles para toda ocasión.
ClearAyudo a mamás ocupadas de Santa Ana a tener el pastel de cumpleaños listo sin correr el último día, gracias a pedidos por WhatsApp con 48 horas de anticipación.
The final test: if your competition can say the same sentence, it is not yours yet.
Get your sentence on WhatsApp
We send it together with the examples from the course. The sentence above is already yours, this is optional.
Done, we got it.
We will write to you on WhatsApp very soon. If you prefer to get ahead, write to us.
Write on WhatsAppIf your competition can say the same, it is not yours yet
Most businesses describe what they do: we sell spare parts, we make cakes, we give quality service. That is not a value proposition, because any competitor can say exactly the same sentence without changing a word.
The formula used in the course forces you to be concrete: I help this customer achieve this result, without this problem, thanks to this difference. Four gaps, and each one pulls you out of the generic. Saying "car owners in San Miguel" instead of "everyone" already changes who you speak to and what you advertise.
This tool builds the sentence as you type and reviews it. If it uses words that say nothing, such as quality or the best, it tells you. If your customer is too general, it tells you. If the sentence goes past forty words, it tells you to shorten it, because a proposition you cannot say in one breath is not remembered.
These are notices, not blocks: you can leave the sentence as you like and also write it by hand. The final test is yours: if your competition can say the same sentence, there is work left.